2. Use of insights, analysis and cookies
In connection with the operation of our social media pages, we use the provided analysis functions to obtain anonymised statistical data about the users of our social media pages.
For this purpose, cookies and similar technologies such as pixels are used by the network operators on the user's device when they visit our website, and a unique user code is created. This user code can be linked to the data of users registered on the respective platform.
The information stored in the user code is processed by the respective platform operator, especially when the user visits these services. In addition, other parties such as partners of the respective platform or even third parties may use cookies within these services to provide services to companies advertising on the respective platform.
Facebook: In connection with the operation of our Facebook page, we use Facebook Insights to obtain statistical evaluations of the users of our Facebook page. Facebook provides information about Insights and Facebook pages in its privacy notices and here. Further information on the use of cookies by Facebook (also when using Instagram) can also be found in their Cookie Policy.
Instagram: In connection with the operation of our Instagram profile, we use Instagram Insights to obtain statistical evaluations of the users of our posts. Information about Instagram Insights can be found in Instagram's privacy notices and here.
YouTube: In connection with the operation of our YouTube account, we use YouTube's analysis functions. The analysis function allows us to analyse and statistically evaluate usage. More information can be found in Google's privacy notices.
Twitter: In connection with the operation of our Twitter account, we use Twitter's analysis options to statistically evaluate our channel and the reactions to our posts. More information can be found in their privacy notices.
LinkedIn: In connection with the operation of our LinkedIn profile, we use LinkedIn Page Analytics. This provides us with information about the use of our content. Further information on the data protection of the LinkedIn platform can be found in LinkedIn's privacy policy.
